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Oct
2026Product AnnouncementBusiness Ingenuity Gives Birth to Edgy, an AI Agent Educated in the Theory Behind Natural Synergy™ to Show Leaders Where Their Organizations are HeadedEdgy maps where an organization stands, where it is headed, and whether its public claims match its actual performance.
SAN FRANCISCO, October 5, 2026 — Business Ingenuity, Inc. today announced the availability of Edgy, an AI agent educated using Natural Synergy: From Mystery to Mastery, co-authored by co-founder Charles Follett and Ray Scott and available on Amazon. Edgy analyzes an organization through its public footprint and its own people, then tells executives which Operating State the organization occupies, which direction it is being driven, and what adjustments would improve its performance.
Natural Synergy™ maps every organization on a Resilience vs Ingenuity grid to one of four Operating States: Synergistic, Insular, Pluralistic or Tumultuous. Edgy examines the forces behind that position: Vision-Strategy-Culture alignment, the balance of Mogul, Crusader, Orchestrator and Harmonizer leadership archetypes, and the accelerators and arrestors moving the organization toward or away from synergy.
Edgy delivers three complementary views:
- From the outside in. ExoScan, ExoAnalysis, Competitive Landscape Analysis and ExoRisk assess an organization using public data alone, as customers, investors and competitors see it.
- From the inside out. OrgScan delivers a rapid health check; OrgAnalysis adds influence mapping and early warning of tipping points.
- For AI impact. OrgAnalysis identifies which drift pathway an organization's AI activity is feeding, and where agentic capability may be outrunning governance.
Every report includes a Credibility Gap assessment: whether an organization's claims match what it has actually resourced, deployed and achieved.
“Technology itself has never separated the winners from the rest. Winners align new technology with their vision, strategy and culture,” said Charles Follett, co-founder of Business Ingenuity. “AI accelerates the risks already in motion. Edgy shows leaders which way they are drifting before the drift becomes the problem.”
Edgy is available to enterprise leadership teams, boards, and private equity and venture capital firms assessing portfolio companies. Learn more at businessingenuityinc.com.
About Business Ingenuity, Inc.
Business Ingenuity, Inc. helps organizations understand and shape their operating dynamics through Edgy, an AI agent educated in Natural Synergy™, a complex adaptive systems approach to organizational performance. Business Ingenuity was co-founded by Charles Follett and Olga Stephan.Natural Synergy™ is a trademark of Business Ingenuity, Inc.
Contacts
Call EdgyAI: (925) 307-6364 or email: synergymatters@businessingenuityinc.com -
Aug
2026Book AnnouncementNatural Synergy: From Mystery to Mastery Now AvailableBusiness Ingenuity, Inc. announces that Natural Synergy: From Mystery to Mastery — co-authored by Charles Follett and Raymond Scott — is now published and available on Amazon. The book sets out the framework underpinning the firm's advisory practice and the Edgy diagnostic suite: an organization's operating state, defined by the interplay of resilience and ingenuity, and its bearing on sustained growth and ecosystem fitness.
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Jun
2026Product LaunchBusiness Ingenuity, Inc. Announces Commercial Availability of EdgyBusiness Ingenuity, Inc., a strategic advisory firm based in San Ramon, CA, announces the commercial availability of Edgy — a suite of AI-assisted diagnostic products grounded in the Natural Synergy framework. Edgy gives CEOs, boards, and private equity firms an unprecedented lens into organizational operating state, ecosystem fitness, and leadership alignment.
About Business Ingenuity
Business Ingenuity, Inc. is a San Ramon, California-based strategic advisory firm specializing in the application of complexity science to organizational performance. The firm has developed a proprietary framework based on Natural Synergy: From Mystery to Mastery, co-authored by Charles Follett and Raymond Scott. It links an organization's operating state — defined by the interplay of resilience and ingenuity — to its capacity for sustained growth and ecosystem fitness. -
May
2026Book AnnouncementBusiness Ingenuity, Inc. Announces Forthcoming Publication of Natural Synergy: From Mystery to MasteryBusiness Ingenuity, Inc., a San Ramon, California-based strategic advisory firm specializing in the application of complexity science to organizational performance, announces the forthcoming publication of Natural Synergy: From Mystery to Mastery — co-authored by Charles Follett and Raymond Scott. The book is anticipated to be available in late July 2026.
About the Book
Natural Synergy: From Mystery to Mastery answers one of the most persistent questions in organizational leadership: why do some organizations consistently grow, adapt, and outperform — while others, with comparable strategies and resources, stall, fragment, or decline?