According to a survey of 365 executives in Europe, Asia, and North America, 68% of business leaders believe that culture is a source of competitive advantage but fewer than 10% report success in creating a high-functioning organization.
Why are so few successful?
Here’s what you need to know: the two things an organization must have to be competitive are resilience and ingenuity. Resilience ensures you have the means to deliver value in today’s dynamic marketplace, despite technological, environmental, or political disruptions that threaten stability. Ingenuity is the ability to reinvent your value proposition in step with the dynamics of your ecosystem. Ingenuity is critical for continuing to deliver value in the future.
Aligning Your Organization for Resilience & Ingenuity
Aligning your organization comes down to having a compelling narrative that resonates deeply in your organization around answers to three fundamental questions:
- What future world unites and inspires us? This defines the company’s VISION.
- How do we win? This defines the company’s STRATEGY.
- Who are we? This defines the company’s CULTURE
The answers must stand on their own but more importantly, they must make sense with each other. When they do, synergy emerges from the interplay of self-organization, adaptation, and dynamism. Anything less and that interplay takes the organization in a different direction, toward insular, pluralism, or worse, tumultuousness.
How would you assess the vision, strategy, culture alignment in your organization? Are you part of the 10% that are creating a high-functioning organization, or part of the 58% that knows the importance of culture but doesn’t know what to do about it? Want to find out more? Check out our latest blogs and case studies. Or contact us directly at info@businessingenuityinc.com; we’ll be happy to answer all your questions.